What to Keep in Mind When Creating an Effective Video for Your Small Business

By April 2, 2020 No Comments

Video advertising helps small businesses succeed. An effective video captures the interest of potential clients to persuade them to support your business’s products and services. Remember to stay true to your brand, include a call-to-action, and express your company mission and vision.

Be True to Your Brand

Magnify brand image via video advertising. Producing an effective video is prime advertising that can improve website performance, which can be beneficial to your business. An effective video can be a snippet concerning what your business is about or a feature on your products and services. Hiring an amateur or professional videographer will ensure that you capture all the elements that you need to make an effective business video. He or she can act as your resourceful confidant on how to produce eye-catching digital advertising.

Whatever you decide, be true to your brand by generating a demand for your business in the local area with honesty and integrity. Do not reform your brand in a way that compromises the client. After all, every business should operate with the key notion in mind that the client comes first. Your clients’ loyalty through repeat business helps your company thrive.

Include a Call to Action

A call to action encourages a follow-up response. An effective call-to-action will persuade and prompt clients to take instant action related to your business video. Any call to action must be strategically and predictably placed in the video. Its presence will increase your company’s ability to gain positive brand image and more sales. The call to action is best placed at the end of the video. For example, a fast food company’s commercial may promote a meal product with its low price and tells clients, “Come try this new (name of meal) today!”.

Express Your Company’s Mission and Vision

The mission and vision clarifies purpose. What is the purpose of your video advertising? While it is not necessary to plainly state your mission and vision in your business video, it should be shown pictorially via the main message of the video. A mission is the purpose of a company and the vision encompasses the values that the company holds dear. For example, a fast food company’s mission would be to feed people food at affordable prices. The vision might relate to bringing people together through delicious food.

Your clients are waiting for that call-to-action so that they know how to support your business. Be sure to follow the three key elements to achieve an effective business video by being true to your brand, including a call-to-action, and expressing your mission and vision. Do not skimp on quality just to get the video finished. Once you publish your business video on your website, you will see a difference in customer retention, sales increases, and improved brand loyalty amongst your clients.

Ready for your next stellar company video? Click here to get it done by a professional!


ZMBmedia is a Baltimore videography and livestreaming company based in Owings Mills, MD focused on creating online videos that build people, profit and purpose – from small businesses looking to market their business to new clients to established corporations and non-profits ready to build brand recognition and create social media videos. Contact us to film your next promotional video or conference.