Livestream Production

Stream to Facebook Live, YouTube, Zoom and More!

It's crucial now more than ever to retain some sense of normalcy with live events and conferences. If COVID put a wrench in your plans to host an in-person event, livestreaming can be a great way to keep your audience & customers engaged. Our video production team has produced livestreams involving Fortune-500 executives, CEOs, NBA stars, NFL players and more. Our goal is to help you produce a live event that "wows" your customers and keeps them coming back for more.

Watch Our Livestream Demos

University of Baltimore 4:53

This virtual event was produced during COVID with all participants calling in virtually and one host in studio.

Mental Health America 4:07

Two-day virtual conference for 14,000+ registrants including NFL athletes, NBA stars, fashion designer Kenneth Cole and the U.S. Surgeon General.

FutureCare 1:51

Livesream ribbon cutting event for FutureCare Capital Region. Multi-camera live event with musical performance.

Live Virtual Events

What is a livestream?

Remember the days when livestreaming was easy? You’d grab your smartphone, open Facebook, and press “Go Live.” Suddenly, you had a global front-seat to businesses, personal lives, and, more importantly, cat videos.

Videographers quickly realized that broadcast services were no longer limited to news stations and veteran TV crews. Now they could produce a virtual experience for audiences to enjoy from the comfort of their homes (or even on the go?).

Think of a livestream like a structured TV show that is viewed on social media platforms like Facebook, YouTube and Zoom. Livestreams can feature speakers, interviews, PowerPoint presentations, videos, music…the possibilities are endless! Hundreds or thousands of viewers can watch public livestreams like conferences and fundraisers. Private livestreams like weddings, quarterly corporate meetings, and town hall’s are more intimate.

What kind of livestream would have the most profound impact on your business? You don’t have to answer that question because that’s where we come in. What’s more is, you don’t even have to worry about how livestreams work because that’s our wheelhouse. So, get in touch and let’s chat!

Breathe New Life Into Zoom Meetings

How does livestreaming work?

At first glance, livestreams seem straightforward. In reality, quality livestreams that are optimized to elicit a desired audience response require proper equipment and expertise.

The three fundamentals of a livestream are the show, the encoder, and the streaming platform.

First, let’s focus on your show, which may include interviews, speakers, or videos. One livestream might be a single person with one camera and PowerPoint slides. Larger events, like a virtual conference, require multiple camera angles, computers, loads of cabling, and meticulous planning.

The second element is your encoder, a kind of watchdog that regulates the throughput of data to your platform to produce a high-quality stream. Too little data will blur or pixelate your video. Too much data means broken or weak connections. That means nobody will be watching your stream.

Finally, platforms like Facebook, YouTube, and Zoom are where your audience will watch your livestream. The platforms take the information from the encoder, your watchdog, and display it for everyone to watch. Choosing the right platform is crucial because one platform may not be compatible with your watchdog’s data regulation, which means your stream will crash. A compatible platform means everyone will have a great experience, and you’ll get the outcome you want.

Now that you know how they work, it’s an excellent time to get in touch to chat about a high-impact livestream for your organization.

Value Packed Livestreaming Services

How much does livestreaming cost?

Transparency is key to our business. When pricing a project, our goals are to treat you fairly and provide maximum value.

There are two pricing methods in the video production world: Pricing for time & services provided and pricing based on value. We know what we bring to the table is worth and don’t believe it’s fair to throw out large arbitrary numbers. After all, we aren’t greedy little leprechauns out to steal your Lucky Charms.

But just like you, we need to put food on the table, keep the lights on, and present an amazing livestream.

Three core elements determine our pricing: Pre-production, production, and post-production.

Pre-production includes planning, consultation, graphic design, tech checks, equipment tests, and so much more.

Production is the actual live event. Do we need two technicians? Camera operators? Interpreters? Floor directors? Are we using Skype? Zoom? Teleprompters?

Finally, post-production, which can occur before and/or after a live event, includes critical editing that can mean the difference between [this and that].

As you can see, pricing a livestream is multi-faceted and fluid, which is why a one-size-fits-all number is neither transparent, nor possible.

What are you waiting for? Get in touch with us today by email or phone, and let’s get started on creating your next livestream.

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