People love online videos: they’re entertaining, informative, and engaging to watch. When it comes to marketing your business, you’ll want to utilize this tool to draw and maintain your audience. It can be hard to keep people interested in what you have to say when so many other things are vying for their attention nonstop; online videos keep us captivated. As with a movie, we are eager to see what will happen next.
In addition, according to research by Cisco, online videos will represent more than 82 percent of Internet traffic among consumers by 2022. It would be wise to take advantage of online videos since they are such a successful marketing tool. However, you may be wondering just how to use them. Here are a few ways to get started.
How to Use Online Videos
Showcase Your Products
Even after examining product specifications, customers may be indecisive about making a purchase. After all, pictures can be deceiving. What will the product feel like? What is its relative size? How is it meant to be handled and used? Think about beauty products. Aside from the external packaging, the viewer really has no idea what the experience of using the specific product will be like unless they are already familiar with it. Online videos offer the chance to show how the make-up should be applied, what shades to choose and how the products will look. As a business owner, you should provide as much visual detail as possible.
Try a How-To Video
Some of your products and services may be better suited to a how-to video. The owner of a hardware store, for instance, may sell various tools that the average customer does not know much about. A how-to video may be created to demonstrate the proper way to use different types of wrenches or screwdrivers. Ultimately, if a customer is equipped with more knowledge, they will be more confident in making a purchase. People want to get the most out of what they buy, so online videos such as these are key for all kinds of businesses.
Create a Short Film
Perhaps you want to stay away from direct forms of advertising. A unique, creative approach might be exactly what you need. Creating a short film to introduce your business to the world is a great way to make an impact. A restaurant owner might choose to show what goes on behind-the-scenes in the kitchen, or provide a historical background of the company itself. Consider what kind of reaction you want your audience to have. If you own a comedy club, online videos provide the perfect opportunity to garner some laughs all while promoting your business. A floral design company, on the other hand, might film a time-lapse of creating a series of wedding bouquets. The options are endless, but people love a good story. Your products and services will likely be more memorable if you present them to customers as a kind of narrative.
ZMBmedia can help elevate your videos and make them stand out. We can assist you with creating videos according to your business’s needs, from promotional material to more detailed marketing videos for your products or services. ZMBmedia invites you to get in touch with our Baltimore-based videographers to learn more. Contact us today at www.zmbmedia.com.