Non-profit organizations are faced with the challenge of not only raising funds, but of communicating their goals to supporters. They need to showcase the value of their mission in order to earn donations and spread awareness. Otherwise, an organization won’t receive the help it needs. To make effective videos that will reach the hearts and minds of viewers, it’s crucial to create videos with direct messaging and tasteful statements. Most importantly, non-profit videos should make a strong impact and have a clear goal.
What Types of Videos a Non-Profit Should Be Making
Donation Asks
The ultimate goal of a non-profit is to raise money for an overarching cause. Therefore, some of your videos should be solely dedicated to gaining donation funds. Unlike other marketing videos that are created to sell products in a subtly persuasive manner, donation asks for non-profits can be much more direct. Most viewers who visit your site or social media page already know what or who your organization represents. They know that if they’re asked to spend money, it’s for a good cause. This means you can openly ask for assistance. However, always make sure to address where exactly the money will go and who it will help.
Videos with Emotional Appeal
All non-profit videos should be meaningful and expressive. Take some time to explain what it is your organization does and what positive changes you often see as a result of your work. It’s also a great idea to share stories from those who are directly affected by the issue. Viewers will be much more likely to engage if they can relate with and connect to the people involved. Compassion can move mountains, and there’s nothing wrong with using this to increase your viewership. As human beings, we want to help in any way we can and make a positive difference. However, be careful not to exploit the suffering of others. Always be respectful and tasteful as you share these stories.
Progress Updates
After viewers become involved in your mission, they’ll want to know how it’s going. Non-profit organizations aim to keep audiences invested so they don’t forget the group’s purpose. When non-profits lose viewership, it lessens their ability to help others and in some cases, save lives. The best way to keep up interest is to provide real-time updates regarding the current state of the cause you’re fighting for. What recent developments have occurred? Have donations helped to accomplish a major goal? Are you participating in events set to take place soon? Whatever is happening, it’s essential to share the news with your viewers. Keep your organization’s goals in the limelight so you get the attention your beneficiaries deserve.
ZMBmedia can help elevate your non-profit videos and make them stand out. We can assist you with creating videos according to your business’s needs, from promotional material to more detailed marketing videos for your products or services. ZMBmedia invites you to get in touch with our Baltimore-based videographers to learn more. Contact us today at www.zmbmedia.com.