Case Study: DC FinTech Week – Comprehensive Production for High-Profile Conference
Client: DC FinTech Week
Project Title: Comprehensive Production for High-Profile Conference
Date: October 2022
Location: The Showroom, 1099 14th St NW, Washington, DC 20005
Overview:
DC FinTech Week, which began in 2017 at Georgetown University Law Center, is a premier event that aims to democratize information and facilitate meaningful discussions about financial technology and the future of finance. The conference brings together key stakeholders from nonprofits, government, technology, and finance to explore topics like cryptocurrencies, open banking, and cybersecurity.
In 2022, ZMBmedia partnered with Fannie Mae & Revolution Events to provide comprehensive video production and live streaming services for this high-profile event held at The Showroom. The Showroom, located in the heart of Washington, DC, is a modern venue adjacent to Franklin Park and just blocks from the Walter E. Washington Convention Center. Known for its industrial design and flexible space, it provided the perfect backdrop for a customized event that accommodated in-person and virtual attendees.
Challenges:
The primary challenges involved coordinating the live streams for virtual and in-person audiences, providing broadcast-quality feeds for national news networks, and incorporating live presentations and remote speakers into a single cohesive stream. Additionally, the event needed to support real-time interaction between speakers on stage and remote participants across the globe.
Solution:
ZMBmedia utilized its robust inventory of Blackmagic Design products, including the ATEM 2 M/E Constellation HD, ATEM Mini Extreme ISO, and HyperDeck Studio HD Plus, to meet the complex requirements of the event. The 20 standards-converted 3G SDI inputs and 12 independent 3G SDI outputs of the ATEM 2 M/E Constellation HD allowed the team to route video signals to multiple on-stage screens, confidence monitors, and national news networks like Bloomberg and MSNBC.
Key Equipment Used:
⦁ ATEM 2 M/E Constellation HD: Managed multiple video feeds and outputs.
⦁ ATEM 1 M/E Advanced Panel: Custom macros for automated workflows.
⦁ HyperDeck Studio HD Plus: Backup recording for key sessions.
⦁ Multi-channel fiber reels: Extended signal transmission over 500 feet.
ZMBmedia provided a hybrid production environment, integrating Zoom participants with on-site presenters. This enabled dynamic interaction between virtual guests and attendees. The team also set up confidence monitors on stage for presenters and displayed PowerPoint slides and virtual speakers in real time.
Outcome:
ZMBmedia successfully live-streamed the entire conference to YouTube and Facebook, engaging both in-person and virtual audiences. The event was also broadcast on national news networks, allowing a wider audience to participate in the discussions.
The production ran smoothly, with multiple safety measures in place to ensure uninterrupted streams. ZMBmedia’s use of custom macros and advanced monitoring allowed for seamless transitions between live and remote content.
Testimonial:
“Being part of FinTech Week was a very exciting opportunity for us. Our goal from the beginning was to fully incorporate our Blackmagic Design equipment to create a hybrid scenario where we could bring in speakers via Zoom to interact with keynote speakers and panels on site while at the same time live stream the conference online and show it via the screens on stage to the attendees. The ATEM 2 M/E Constellation HD allowed us to deliver a flawless experience.”
– Zephan Moses Blaxberg, Founder of ZMBmedia
Key Results:
⦁ Over 5,000 live-stream views on YouTube and Facebook.
⦁ Successfully integrated remote and live presentations with national TV coverage.
⦁ Delivered seamless video production for a two-day high-profile conference.
This case study highlights ZMBmedia’s expertise in handling complex live-streamed events and adapting to high-profile clients like DC FinTech Week. Utilizing cutting-edge technology and streamlined workflows, ZMBmedia delivered outstanding results in a world-class venue.