As we all know, live streaming is a great way to interact directly with your fans and viewers. It’s also excellent for spreading the word about your brand and reaching millions of people. Are you wondering where live streaming is headed in 2022? This two-part article contains a list of the top live streaming stats and figures to help you get a better understanding of how to take advantage of this medium. In part one, we’ll provide a broad overview of recent data and analyze the information to help you grow your live streaming skills.
2022 Live Streaming Stats and Figures
A Quarter of American Internet Users Have Watched More Live Streams Since the Start of the Pandemic
When the pandemic began, people sought out new forms of at-home entertainment. Live streams provided an ideal outlet for connecting and engaging at a time when that wasn’t accessible in-person. This shows us that live streaming offers something other video formats don’t – face-to-face, real-time dialogue. Even as the pandemic winds down, we expect this trend to continue. After all, more people today are working from home and taking classes from home. According to recent live streaming stats, however, they still want to connect meaningfully while they do so.
The Value of Live Streaming is Expected to Hit $247 Billion Within 5 Years
If there’s any indication that live streaming is here to stay, it’s the fact that financial growth has skyrocketed. Why? Well, live streaming isn’t only useful for networking events and Q&A’s. Today, you can live stream music festivals, award ceremonies, graduations, and all kinds of other events. They can be both informative and entertaining, especially for individuals who wouldn’t be able to access the events otherwise.
80% of People Would Choose a Live Stream Over a Blog Post
In our modern world, more and more people are looking for interactive experiences that entertain and educate simultaneously. Furthermore, viewers’ attention spans are short, and watching a video is simply more palatable than reading a lengthy block of text. People want information quickly, and they want to be able to engage the speaker directly with questions, messages, poll voting, and reactions. Simply put, audiences today are perfectly suited to adapt to live streaming.
Have You Ever Attended a Live Streaming Shopping Event? In 2022, You Might
According to this live streaming stat by HootSuite, live streamed shopping events are estimated to increase sales by $25 billion by 2023. If you own a business, you should definitely take advantage of this unique opportunity. Why not get ahead of your competitors and start planning regular live stream events to drive sales? Product demonstrations, tutorials and live Q&A sessions are all great ways to introduce your brand to customers. Think QVC, but with a fresh, modern twist.
Stay Tuned for Part Two for more up-to-the-minute live streaming stats from the pros at ZMBmedia!
ZMBmedia can help elevate your videos and make them stand out. We’ll assist you with creating engaging videos according to your business’s needs, from promotional material to more detailed marketing videos for your products or services. ZMBmedia invites you to get in touch with our Baltimore-based videographers to learn more. For more information about live streaming stats, contact us today at www.zmbmedia.com.