Live streaming is the way of the future. If you want your business to reach its highest potential, you should definitely consider using this format to connect with audiences around the globe. In this article, we’ll present an in-depth look at the best 2022 live streaming stats and figures. This includes forecasts that identify the future of the live streaming industry. We’ll also examine live streaming stats that will help you improve your marketing approach. If you want to know more about how people use live streaming and which platforms to focus on, you’re in the right place.
2022 Live Streaming Stats and Figures
Most Viewers Find Live Streaming Content Through Word-of-Mouth
Believe it or not, word-of-mouth still reigns when it comes to marketing. When you create great content, word spreads fast. According to data from Nielsen, 59% of those surveyed said they discover new video content from friends and colleagues through word-of-mouth. This live streaming stat proves that no matter what clever marketing tactics you employ, well-crafted content sells. Give people something to talk about!
Twitch is A Top Platform for Live Streaming
Twitch receives an average of 30 million viewers daily. It also hosts over 90% of live streaming content across the web. If your business isn’t utilizing in this platform, it should be. It’s important to know your audience and find people where they like to congregate. People who enjoy watching live streams use Twitch, so by using this platform you’ll have access to millions of viewers. There’s truly no better way to put yourself (and your brand) out there.
Two of the Most Successful Live Streaming Events in Recent Years Were…
Are you curious to know which live streaming events gained the most traction in recent years? Drumroll, please…Andrea Bocelli’s 2020 Easter Sunday performance in Milan and 2019’s Coachella music festival both gained millions of views in a short span of time. While neither of these events actually took place in 2022, this data is essential for marketers as it provides a high standard to aspire to. This year, expect to see more large-scale events that use live streaming to draw enormous audiences and spread awareness.
Twitter’s Viewership Increases During Live Events
According to this live streaming stat by Twitter, the platform sees a 14% increase in unique visitors while live streams are happening. Unique visitors might be people, for instance, who are new to the platform or deviate from normal live stream audiences. So, what does this mean for you and your business? Ultimately, you should diversify your approach and use multiple platforms for your live streaming events. If you want to introduce new groups of people to your brand, you’ll want to experiment with different options.
Missed Part One? View our first post about live streaming stats in 2022 here!
ZMBmedia can help elevate your videos and make them stand out. We’ll assist you with creating engaging videos according to your business’s needs, from promotional material to more detailed marketing videos for your products or services. ZMBmedia invites you to get in touch with our Baltimore-based videographers to learn more. For more information about live streaming stats, contact us today at www.zmbmedia.com.