Creating a testimonial video is one of the most effective ways to spread brand awareness, gain customers and generate more sales. Customers pay close attention to video content, and they use testimonials and reviews to make decisions. This makes them incredible tools for advertisers. However, not every testimonial video is a success. If not done […]
Non-profit organizations are faced with the challenge of not only raising funds, but of communicating their goals to supporters. They need to showcase the value of their mission in order to earn donations and spread awareness. Otherwise, an organization won’t receive the help it needs. To make effective videos that will reach the hearts and […]
Videos are a crucial part of your social media marketing strategy. Unlike posts, they provide you with the chance to interact directly with viewers. You can put a face to your brand, tell a story, or offer educational information. Whatever you choose, the most important thing is to create content that is memorable. Establishing a […]
Being on camera can be nerve-racking, whether you’re getting ready for a Zoom call or preparing a live stream event. According to research by Buffalo, 73% of those surveyed reported experiencing Zoom or video call anxiety in 2020. While the concept of feeling “camera shy” might seem like enough of an explanation, there are actually […]
Organizations are increasingly taking the hybrid route to deliver better events. While COVID-19 certainly acted as a catalyst for more virtual communication, it’s clear that this alternative is here to stay. By offering a hybrid option, companies are able to broaden their scope and receive numerous benefits as a result. Plus, now that the advantages […]
Over the course of the past few years, we’ve witnessed live streaming take over the internet. In fact, according to Tech Jury, the industry saw a 99% increase from April 2019 to April 2020. It’s no secret that the COVID-19 pandemic was a catalyst for this upsurge in growth. As businesses shuttered their doors or […]
According to research by the Interactive Advertising Bureau, two-thirds of consumers with access to smartphones, tablets or computers have participated in live videos. About half reported watching more live streaming video content than they did the year before. Due to the COVID-19 pandemic, the need for live streaming has soared. For the first time ever, […]
Due to the COVID-19 pandemic and the rise of remote work, zoom calls have become an essential way to stay connected. However, the simple fact can’t be denied: virtual meetings can be uncomfortable and even boring at times. As much as we might try to replicate in-person experiences, it’s hard to substitute the camaraderie of […]
People love online videos: they’re entertaining, informative, and engaging to watch. When it comes to marketing your business, you’ll want to utilize this tool to draw and maintain your audience. It can be hard to keep people interested in what you have to say when so many other things are vying for their attention nonstop; […]
Video content should look polished and professional in order to capture an audience, but this doesn’t mean you can’t show off your personality. After all, a strong sense of identity is crucial in developing your brand and piquing viewers’ curiosity. Perhaps you feel that something in your videos is lacking, but you can’t pin down […]