Videos are a crucial part of your social media marketing strategy. Unlike posts, they provide you with the chance to interact directly with viewers. You can put a face to your brand, tell a story, or offer educational information. Whatever you choose, the most important thing is to create content that is memorable. Establishing a meaningful connection is key, and engaging videos are one of the best ways to reach customers. In fact, a survey by Animoto found that 93% of companies gained new customers by posting videos on social media. Sometimes, however, video marketing tactics can fall short if they’re not implemented correctly.
Luckily, making engaging videos is fairly simple if you follow your instincts. All you have to do is utilize the three strategies listed below.
How to Make More Engaging Videos on Social Media
Know Your End Goal
Before making your video, think about what you want the final result to be. What is it you’re trying to achieve? Once as you know this, you can adjust your approach to suit your ideas. For instance, let’s say you want to make a how-to video for a home composting system. If more people know how to use what you’re selling, they’ll be more likely to consider making the investment. Therefore, your goal is to educate and to make your products more accessible. The best way to do this is to start at the beginning. Some viewers might not know the benefits of composting or understand how it could benefit them. Provide a short, viewer-friendly explanation before diving right into the product itself. The message will let customers know that composting is something they can participate in, even if they don’t know much about it.
Start Off Strong
When it comes to social media, your window of opportunity is limited. On all platforms, businesses and entities are busy competing for customers’ attention. Over time, viewers get distracted by other things. They lose interest. This is why you want to start off with a bang. If you have something exciting to share or you want to incorporate entertaining features, you should share these right at the beginning. You could also employ an air of mystery to pull viewers along towards a sort of “reward.” If you choose this route, though, keep it subtle. If viewers realize they’re being strung along, they’ll head for the door or fast forward right to the end. The whole idea is to keep your visitors interested and intrigued without marketing to them in a blatant or crude way. What engaging videos keep you glued to the screen?
Be Concise
According to Wistia, videos that are longer even just by 10 seconds show a sharp drop in viewership within the first 20 seconds. You have a very short amount of time to make a positive impression and communicate your main objective. Viewers need to know what they’re watching and why it should matter to them. Don’t stray away from your purpose or over-explain. If you’re writing a script, ask yourself if every single word is necessary. Cut down as much as you can while still keeping your ideas intact. In order to create engaging videos, you have to keep it short and sweet.
ZMBmedia can help elevate your videos and make them stand out. We can assist you with creating engaging videos according to your business’s needs, from promotional material to more detailed marketing videos for your products or services. ZMBmedia invites you to get in touch with our Baltimore-based videographers to learn more. Contact us today at www.zmbmedia.com.