Over the course of the past few years, we’ve witnessed live streaming take over the internet. In fact, according to Tech Jury, the industry saw a 99% increase from April 2019 to April 2020. It’s no secret that the COVID-19 pandemic was a catalyst for this upsurge in growth. As businesses shuttered their doors or limited in-person contact, live streaming provided a means of immediate connection. Live streaming, however, has been evolving for a long time and will continue to be an invaluable tool in the future. In truth, it’s more important now than ever before: by 2027, the live streaming market will be worth an estimated $247 billion.
You may be asking yourself why that is. As we continue to transition back to in-person events, how exactly will live streaming stay relevant? Here are a few reasons we know live streaming will thrive in 2022 and beyond.
Three Reasons Live Streaming is More Important Now Than Ever
1. Hybrid Work Will Continue
After the pandemic ends, many will begin to transition back to the office; however, it may not be full-time. Most workers benefited from remote work and want to see it continue. In a recent study, Owl Labs reported that 81% of surveyed workers expect their employer to offer remote options after the pandemic. This means more hybrid work, and more hybrid work means more live streaming events. Meetings, conferences, training and other work-related events can all take place virtually with live streaming. Hybrid and remote work, therefore, will continue to bolster this video marketing tool.
2. Audience-Expanding Potential
As we move forward, live streaming will continue to serve as a way to reach a wider audience. Live streaming lets businesses expand beyond local interest; with this tool, they can communicate globally. This may not work for every company, but it will continue to help many businesses reach audiences they would never get the chance to otherwise. Picture a concert venue. Only a certain number of people can fit into the space, and most attendees will be local. However, if the venue includes a live streaming option, anyone around the world can watch. This increases the band’s audience, ups earnings and helps the venue boost awareness.
3. The Eco-Friendly Choice
With the help of live streaming, companies don’t have to rely on business travel as often. This isn’t only less costly, it’s also better for the environment. According to Forbes, 92% of consumers are more apt to trust brands that are eco-friendly. By offering more live streaming options, businesses can lower their carbon footprint and increase brand awareness. Taking part in a cause that makes a difference is a great way to be a part of a global conversation. Ultimately, eco-friendly alternatives will only continue to grow in the years to come, and live streaming will be a massive part of that movement.
ZMBmedia can help elevate your videos and make them stand out. We can assist you with creating videos according to your business’s needs, from promotional material to more detailed marketing videos for your products or services. ZMBmedia invites you to get in touch with our Baltimore-based videographers to learn more. Contact us today at www.zmbmedia.com.