Creating a testimonial video is one of the most effective ways to spread brand awareness, gain customers and generate more sales. Customers pay close attention to video content, and they use testimonials and reviews to make decisions. This makes them incredible tools for advertisers. However, not every testimonial video is a success. If not done correctly, these types of videos can turn out tasteless or even cheesy. In order to make an effective testimonial video, it’s important to utilize the following factors.
The Three Keys to Every Testimonial Video
The Like Factor
The biggest question every testimonial video answers is: do customers like your products? To convey this, you want to invoke the five senses. Have reviewers explain their emotional reaction to your merchandise or services. More than likely, they touched, saw, tasted, smelled or heard something during their experience. How did it make them feel? What did they like about it? You want potential customers to know why they should do business with you. Start with what they’ll be sure to like about your products.
The Know Factor
Customers need to know that they’re going to receive great results if they select your products. Therefore, it’s key for your reviewers to share their final outcome. What do you want people to know about your business? More than anything, you want them to understand that their money will be well-spent. Let’s say, for instance, that you sell hair products like shampoo and conditioner. In a testimonial video, you might have a customer show what their hair looked like before and after using your products. Future customers can then know that the results they receive will be worth their investment.
The Trust Factor
Trust is the most important thing to consider when making a testimonial video. It’s also one of the most challenging things to gain. If you only showcase positive reviews, customers aren’t going to believe your testimonials are real. However, you don’t want to highlight your products’ shortcomings either. The best thing to do is face this conundrum head-on. During your testimonial video, have reviewers explain what works for them and what doesn’t. Acknowledge that, while your products offer plenty of benefits, they may not be ideal for every single person. For instance, someone with oily hair probably wouldn’t get many benefits from a coconut oil-based shampoo. Someone with a dry scalp, however, might find it to be a perfect fit. In order to gain a customer’s trust, it’s crucial to show someone’s true response to your products. That means you have to take the good with the bad. It is also absolutely essential to use real customers when making a testimonial video. Customers can tell when advertisers hire actors instead of genuine buyers.
ZMBmedia can help elevate your videos and make them stand out. We can assist you with creating engaging videos according to your business’s needs, from promotional material to more detailed marketing videos for your products or services. ZMBmedia invites you to get in touch with our Baltimore-based videographers to learn more. Contact us today at www.zmbmedia.com.