Beyond the screen, a performer or speaker who takes to the stage is able to interact with their audience by making eye contact and fostering a dialogue. The audience can then respond with audible indicators to show they are engaged. People in the crowd might clap, laugh or even heckle the speaker to communicate their […]
Ever since social media began its meteoric rise, businesses have been eager to utilize it as a tool for reaching target audiences. Video content is the perfect way to make your business known across various social media platforms. In fact, videos are estimated to make up over 82% of consumer traffic by 2022. Meanwhile, 55% […]
It’s no secret that using video is now a necessary tactic to successfully market your business and stand out from the crowd. This has been traditionally done through television advertising but can now look like a live stream, a tutorial for your product or an ad that plays automatically on one’s social media feed. The […]
In the same way that most meetings have had to move online in recent months, in-person events have had to adapt to the virtual format as well. Broadcasting one stream to a large group of people requires different technical considerations than a one-on-one meeting or a small gathering. Consideration for your audience’s different locations, Wi-Fi […]
From business meetings to large virtual family gatherings, the need for Zoom video calling is not going away any time soon. Professionals had to adapt to the world of frequent video calls fast to communicate with their teams last year. This didn’t leave much time to think about whether the technical quality of these calls […]
Having a professional setup is going to be crucial for public speakers and presenters moving forward. Zoom fatigue is real and if you think sitting in your basement office, popping open your laptop and going live is going to get you paid, you’d be sorely mistaken. I discovered that since COVID-19 impacted the events and conference industry, speakers […]
TL/DR (Too long, didn’t read): Livestreams require many variables from the total amount of virtual guests to the different graphics and videos being used. At ZMBmedia, we’ve found pricing to range widely from $750-5000 per finished hour of a livestream based on complexity and the show as a whole. With COVID-19 cancelling events and conferences […]
Video advertising helps small businesses succeed. An effective video captures the interest of potential clients to persuade them to support your business’s products and services. Remember to stay true to your brand, include a call-to-action, and express your company mission and vision. Be True to Your Brand Magnify brand image via video advertising. Producing an […]
We already know that making great content is the best strategy for marketing in 2020, which is why marketers and content creators are constantly vying for the most shareable and engaging content. Over the past few years, this has lead to a steady increase in companies pumping out videos across their social media channels. Video […]
If you’re getting ready to take the plunge into the world of video marketing, you might find yourself confused about what videos will market your Baltimore based business the best. It’s fairly simple to fall into the trap of seeing a new shiny object and wanting to dive head first off the deep end of […]