Ever since social media began its meteoric rise, businesses have been eager to utilize it as a tool for reaching target audiences. Video content is the perfect way to make your business known across various social media platforms. In fact, videos are estimated to make up over 82% of consumer traffic by 2022. Meanwhile, 55% of people watch online video content every single day. Social media platforms like Facebook, YouTube and Instagram provide a direct line of communication between your business and your customers, and videos are one of the most significant ways to maintain that relationship.
It goes without saying that using video content is absolutely necessary for your business in today’s climate. The pandemic has also intensified the need for this kind of online content. More than anything, it provides an exciting avenue for keeping your audience engaged. Livestreams, for instance, are interactive experiences that can make viewers feel like they are actively involved in an ongoing conversation.
Reasons to Use Video Content on Social Media
- It will pique your viewers’ curiosity. People typically spend a great deal of time on social media, and it is an active part of their daily lives. While scrolling, it is easy to skate past posts that don’t hold our interest. Video content will capture the attention of your viewers; more than likely, they will stop scrolling to connect with your content. As long as it stays engaging throughout the length of the video, viewers will be inclined to hear your message and potentially seek out your business.
- It can help your business stand out. There is a great deal of competition across all social media platforms. Many businesses are constantly striving to grab ahold of potential customers, and unique video content can be a huge factor in making yours stand out from the crowd. Speak to your audience as if it is a face-to-face conversation; make them feel at home. What do you want to say to your customers? What do you think will connect with them most? How can you make your video content both entertaining and informative? Social media users are becoming more and more aware of marketing strategies as they scroll, so you will want to consider a distinctive, authentic and hospitable approach.
- Your business will stay current. By posting frequent videos, whether they be promotional videos, livestreams, or testimonials, your business will be a part of an immediate dialogue. Providing video content is a great way to update your viewers and respond to viral trends and pop culture. In addition, adding hashtags can help you participate in what’s going on locally as well as around the world.
- It puts a face to your brand. With so many other businesses vying for attention from viewers via social media, it can seem especially challenging to maintain familiarity with an audience base. People turn to these platforms for a social outlet; when we use social media, we want to connect, form bonds and find ways to enhance our daily lives. By employing video content on several different platforms, you can put a friendly face to your brand and make viewers feel like you are speaking directly to them and addressing their specific needs.
Using Video Content On Social Media With Help from ZMB Media
ZMBmedia can help your business thrive with our video marketing efforts. We are here to assist you with creating videos designed for social media that fit your business’s needs, from promotional and marketing videos to virtual events and more. ZMBMedia invites you to get in touch with our Baltimore-based videographers to learn more. Contact us today at www.zmbmedia.com.