Almost all of us enjoy a good story, especially when we can imagine ourselves as the hero. Stories help us make connections and teach us how to solve complex problems. From a business perspective, storytelling can also be highly useful. If you want to relate to your audience, a narrative structure provides a solid framework for marketing.
Do you want to introduce your brand to the world through video storytelling? Using an approach that has been proven successful in the past may be helpful. With Storybrand’s famous 7-step framework, you can tell your brand’s story in a compelling way.
Building a Storybrand Style Video
1. Make Your Potential Customer the Hero
When you make a video, you’ll have to include individuals that represent your customers. Once as you know who your audience is, be sure to make them the hero of the story. Of course, this doesn’t necessarily mean they have to walk around wearing a cape and tights. All you have to do is tell their story. Think of it like writing a work of fiction in first-person. Put yourself in their shoes and voice their perspective. Storybrand is centered around this key idea.
2. Describe Their Problem
All good stories require conflict. Without this, no greater transformation can occur for your characters or, in this case, customers. Let’s say you’re trying to market band-aids. In your video, you could show a teenager falling off their bike and scraping their knee on the pavement. The problem is that they’ve just had an accident and need something to cover the wound.
3. Be Their Guide
Who do you picture when you think of a guide? If you’ve ever seen the Lord of the Rings trilogy, Gandalf may come to mind. Through his wisdom and magic, he helps the hobbits resolve their conflicts. Your business can do the same for customers (even without magical powers). Essentially, your goal is to step in and offer help.
4. Lay Out a Plan
From this point, you want to explain how your product or service can be of assistance. How can you resolve your customer’s problem? Let’s revisit our teenager who fell off their bike. In this scenario, you can explain the benefits of bandaging a wound. Perhaps you could talk about the importance of protecting exposed areas from infection. No matter what you choose, your customer should understand that the product can help them with a problem.
5. Describe Your Call-to-Action
After you lay out a plain, it’s time to market your brand in a clear way. You want to influence customers to make a purchase. Therefore, this is the perfect time to tell customers the specifics. What makes your business unique, and why should they choose you over other comparable brands? Where are you located, and where can customers find your product?
6. Show What Potential Failure Looks Like
One detail you want to mention is what failure looks like without your product. If someone scrapes their knee and doesn’t wear a bandage, what can happen? The wound can become infected, oozing blood can stain laundry, and it can cause irritation. Let customers know that without your help, their problems won’t be easily solved.
7. Show What Success Looks Like
Finally, you want to highlight what success looks like. At the end of your Storybrand video, you should show satisfied customers that are relieved. At last, their problem is solved; this is what we’d commonly think of as a “happy ending.” As an example, you could show a teenager back on their bike with a band-aid applied to their knee. After using your product, they feel better and are ready to embark on their next adventure.
ZMBmedia can help elevate your videos and make them stand out with Storybrand’s 7-step method. We can assist you with creating engaging videos according to your business’s needs, from promotional material to more detailed marketing videos for your products or services. ZMBmedia invites you to get in touch with our Baltimore-based videographers to learn more. For more information about Storybrand, contact us today at www.zmbmedia.com.